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Books Should Build Authority.
Most authors focus on selling copies.
The smart ones use their book to build authority, attract opportunities, and open doors to speaking, consulting, and bulk sales.
That’s the strategy we teach.
Why Most Author Marketing Fails
Your niche is unclear
Without a defined target audience, your marketing efforts scatter and your message gets lost in the noise.
Your marketing feels generic
Cookie-cutter strategies don't work. You need a plan tailored to YOUR audience and YOUR expertise.
You're leaving money on the table
Most authors sell one book at a time. Smart authors land bulk sales to organizations who need their expertise.
Why Most Author Marketing Fails
Your niche is unclear
Without a defined target audience, your marketing efforts scatter and your message gets lost in the noise.
Your marketing feels generic
Cookie-cutter strategies don't work. You need a plan tailored to YOUR audience and YOUR expertise.
You're leaving money on the table
Most authors sell one book at a time. Smart authors land bulk sales to organizations who need their expertise.
Why Most Author Marketing Fails
Your niche is unclear
Without a defined target audience, your marketing efforts scatter and your message gets lost in the noise.
Your marketing feels generic
Cookie-cutter strategies don't work. You need a plan tailored to YOUR audience and YOUR expertise.
You're leaving money on the table
Most authors sell one book at a time. Smart authors land bulk sales to organizations who need their expertise.
Your Book Deserves the Best!
From manuscript to finished product, we'll make sure your non-fiction book "baby" gets what it needs to grow up and live happily ever after.
Keep Control of Your Work
Publish with Confidence
Spread Your Message Far & Wide
You've Worked Too Hard
To Get Stuck At The End
The publishing world can be confusing
A published book is like a jigsaw puzzle--so many pieces, and they need to fit together perfectly! Having a guide on your side helps you avoid rookie mistakes that keep your book in publishing purgatory.
The options are overwhelming
From choosing an editor to designing a book cover, there are a plethora of publishing options that can make you feel overwhelmed and stressed. Have confidence in the process with vetted vendors that are great to work with and damn good at what they do.
It's easy to get derailed by bad advice
Everyone thinks they are an expert in publishing, even if they've never published a book! Get quality advice from industry experts that is tailor-made for your book, your audience, and your goals.
The good news? There's a proven path forward.
Aviva's 3-step framework has helped over 1,200 authors transform their books from invisible to indispensable—building real authority, landing bulk sales, and creating sustainable income.
Get The Support You Need To Take
Your Book To The World
Keep control of the process with our vetted network of editors, designers, and marketing experts
Publish with confidence knowing your book has all the right pieces in place to go to market
Feel pride in your achievement with a high-quality finished product that can match any traditionally published book
Turn Your Book Into Authority,
Income & Impact
Find Your Perfect Niche
Stop marketing to everyone. Get crystal clear on WHO needs your expertise and WHERE to find them.
Build Your Authority Platform
Position yourself as THE go-to expert in your field with proven strategies that create credibility.
Land Bulk Sales That Pay
Move beyond one-off Amazon sales. Learn how to sell hundreds or thousands of books to organizations.
What Authors Are Saying
Real results from real authors who transformed their book marketing
"Thanks to Susan's marketing guidance, I gained instant credibility as an author and additional gravitas as a business expert. Both have delivered tremendous value to my business."
"Susan lays out a clear path for authors who long to be experts… using your book as the foundation for your business platform."
"“Susan offers incredible insights and unique approaches on how to focus in on a niche and find your stride.”
"Susan is one of the brilliant marketing minds. She is full of ideas to help you take your book marketing to the next level."
"In under 45 minutes, Susan uncovered what I truly wanted my niche to be. Her niche clarification process helped me tremendously!"
"Susan Friedmann is the world's leading expert on niche marketing and yet she treats you like a friend… She focuses in like a laser on what works and has ideas you'd never think of."
Simple Steps To Getting Published
Schedule a free consultation
We'll discuss your book, your desired audience, and your goals for getting published. What do you want your book to do for you?
Get matched with the right experts
Publishing a book works best with the right team on your side. From editors to designers and marketing experts, we'll make sure you have the support you need to get your book out into the world.
Hold your finished book in your hands
After all your hard work, you can take pride in your "baby" finally making its debut! Take a moment to feel pride in what you've achieved.
Your Book Deserves a Strategy.
You didn't write a book to blend in. You wrote it to build authority, attract clients, and create impact. Here are three ways Aviva can help you discover exactly how to turn your book into the business asset it was meant to be.
Learn the Game-Changing Strategies
Stop guessing. Start executing. Our masterclasses give you the exact blueprint to position your book, find your niche, and build a marketing plan that actually moves the needle.
Walk away with clarity, confidence, and a roadmap.
Serious Authors Don't Market Alone
Inside the Author Influencer Circle you'll connect with ambitious authors who actively market their books, share what works, and hold each other accountable.
This is where strategy meets support.
Turn Your Book Into a Strategic Advantage
Ready to go all-in? Work directly with Susan to craft a custom marketing strategy tailored to your book, your audience, and your goals.
This is for authors who are serious about scaling their authority and income.
Meet Susan Friedmann
Susan Friedmann understands the quiet frustration many nonfiction authors feel after publishing a book they believed would open doors—only to wonder what was supposed to happen next.
For more than 30 years, she has helped nonfiction authors turn their books into credibility, conversations, and real opportunities. Through Aviva Publishing & Marketing, she has published over 1,200 titles and guided authors to stop blending in and start positioning their work strategically.
Susan is the author of 18 books, including one that sold more than 500,000 copies to a single company, and the host of the award-winning Book Marketing Mentors podcast, now in its tenth year and ranked in the top 1.5% worldwide.
Known for her intuitive, strategic approach, Susan helps authors see what others miss and use their books with clarity, confidence, and purpose.
Want some inspiration to market your book?
Get my 50 Lazy Book Marketing Ideas to inspire & motivate action - however small!
Keep Learning: Weekly Strategies
to Market Your Book
Start with Susan's weekly insights on book marketing, author authority, and turning your expertise into income.
Book Marketing Mentors
Weekly podcast with expert insights
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Strategic Marketing Insights
Weekly articles on book marketing
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Samples of our books
Susan Friedmann, CSP
