Book Marketing Summer Camp
Ditch the Confusion. Pack Your Strategy.
Let's Get Your Book in Front of the Right People.
Your Summer Survival Kit Incudes:
✔ A magnetic message that gets people to lean in and say “Tell me more”
✔ A clear path to reach readers, clients, and event hosts who need your expertise
✔ Templates to pitch yourself like a pro (no badge required)
✔ Confidence to show up and sell without sounding like a walking brochure
✔ A simple 90-day map so you don’t get lost again
Sign Me Up for Summer Camp!
What Happens Each Week Around the (Virtual) Campfire...
Week 1
Set Up Camp: Find Your Message That Sticks
Craft a message that makes people stop scrolling and start paying attention. Think campfire story, not academic lecture.
Week 2
Find Your Bunkmates: Nail Your Niche
You can’t be in every cabin. Learn who your book is for—and how to reach them in their natural habitat.
Week 3
Pack Your Backpack: Build Your Marketing Toolkit
Speaker intro, podcast pitch, social media blurb—done. You’ll be ready to promote anywhere, anytime.
Week 4
Capture the Flag: Get Visible Without Selling Your Soul
Master outreach strategies to get booked on podcasts, panels, guest spots, and stages.
Week 5
Earn Your Merit Badge: Sell Through Speaking
Learn how to turn talks, workshops, and training into book buyers and business leads.
Week 6
Create Your Trail Map: Plan Your Next 90 Days
Leave with a custom, simple, action-based plan—no overwhelm, no overthinking.
Book Marketing Summer Camp is for You if...
You’ve written a nonfiction book that you believe in, but you’re wandering around the marketing wilderness, hoping someone hands you a trail guide.
This is for authors who are ready to:
✔ Stop winging it
✔ Start showing up with strategy
✔ Make their book work for them
Camp Tuition and Details
Bonus Bunk
$394
Includes Everything in the Basic Bunk
PLUS
Book Marketing Power Scan
I’ll personally audit your website, social presence, and book positioning and send you a quick-hit map of important needle-movers.
Camp Dates: July 14th to August 18th
Live Sessions: Mondays 1:00-2:00pm Eastern Time
Replays included so you never miss a s'more... er, more.
Hi, I'm Susan.
I work with nonfiction authors in a niche market who are passionate about using their books to make a difference.
As a book marketing mentor, I help authors sell their books in large quantities to specialized markets. I have personally written 18 books and sold over 500,000 copies of my first publication.
For over 30 years, my company, Aviva Publishing, has published over 1000 titles and worked with hundreds of non-fiction authors, helping them gain recognition in their specific fields.
My zone of genius is intuitive coaching, helping and guiding nonfiction authors to find their perfect audience. With a sharp understanding of the book industry, I help authors tap into potentially profitable gaps in the marketplace where they can become recognized expert authorities in their specific areas of expertise.
I'm also the host of the award-winning weekly podcast, Book Marketing Mentors.
Ready to Spark Something Big?
This is the summer you stop guessing and start marketing like a pro.
