A few months ago, one of my clients looked at me through tired eyes and said,
“Susan, I’ve done everything right. Website, posts, email list. But no one’s buying my book. What am I missing?”
I coul...
A few years ago, I stood at a networking event clutching a glass of sparkling water, trying to look confident while quietly dying inside.
Someone smiled and asked the question every author dreads:
“S...
Most nonfiction authors do not fail because their books are weak. They fail because they walk into an invisible trap that quietly pulls them down.
It is not the algorithms. It is not the crowded mark...
Last year I spoke with an author who had been paying a PR firm $3,500 a month for nearly a year. She hadn’t landed a single interview, review, or meaningful piece of exposure. When I asked why she kep...
To burn with desire and keep quiet about it is the greatest punishment we can bring on ourselves. -Federico GarcĂa Lorca
What’s the biggest mistake nonfiction authors make after publishing their book...
You feel like a fraud. You wonder when everyone will find out you don’t really know what you’re doing. You’re not alone.
That feeling has a name: imposter syndrome. Most people think it’s a weakness....
What The Matrix gets right about your marketing mindset — and why most authors stay stuck in the illusion.
In the sci-fi classic The Matrix, Neo is forced to make a choice. Morpheus holds out two pil...
 It’s not your cover. It’s not your blurb. It’s not even your platform. The real reason your nonfiction book isn’t selling? You’re addicted to chasing new shiny objects.
Every time a fresh idea pops ...
Why throwing out the labels may be the smartest marketing move you make.
“The first act of insight is to throw away the labels.”
 — Eudora Welty
Let’s be honest.
Most nonfiction authors don’t get ...
Everyone repeats the same lazy script to authors: Reach more people. Crank out more content. Chase followers. Shout into the void and hope something sticks.
It’s lazy advice. And it doesn’t work.
If...
