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The Fear Factor: Turning Book Marketing Anxiety into Author Success mindset Apr 25, 2024

Fears come in every shape and size, from the small and manageable to the large and overwhelming.

This is especially true for you as a first-time nonfiction author. You stand at the brink of the...

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Using AI to Add a Touch of Magic to Your Book Marketing book marketing Apr 18, 2024

Have you ever wondered how your book can stand out in an already overcrowded market? 

How can your voice be heard over the hum of countless others, all clamoring for attention? 

The...

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Marketing Gold: Why Book Reviews Matter More Than You Think book marketing Apr 11, 2024

Have you ever picked up a book simply because it had raving reviews? There’s something about a five-star rating or a thumbs-up from a fellow reader that piques our interest. But what’s...

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The 800-Pound Gorilla: The Pros and Cons of Selling Your Book on Amazon book marketing Apr 01, 2024

Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance.

However attractive,...

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Revitalize Your Nonfiction Book With Some SCAMPER Magic book marketing Mar 21, 2024

Are you looking for a creative twist to revitalize your nonfiction writing and book marketing? 

Then SCAMPER is your answer!

This creative framework, which goes by the acronym Substitute, C...

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Unlock Your Book's Potential: Break Free from Marketing Mindset Shackles mindset Mar 14, 2024

From my earliest memory, my small world was a prison. In the first seven years of my life, I awoke to the sight of metal bars across my bedroom window. They weren’t there to hold me captive;...

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Forging an Author Brand that Captivates and Connects author marketing Mar 07, 2024

Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 2 author marketing book marketing Feb 29, 2024

Welcome back! 

In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 1 author marketing book marketing Feb 22, 2024

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a...

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Boost Your Book Sales with the Power of Podcasts: An Insider Discussion book marketing Feb 15, 2024

Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors....

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