Let’s get something straight: Goals won’t save your book.

I know, everyone tells you to set SMART goals, make a checklist, and track your progress. But how’s that working out? If you’re like most non...

What if your book is more than “something you wrote”? What if it’s your ticket to bigger opportunities, greater impact, and income that doesn’t rely on one sale at a time?

If you’ve already published...

Have you been posting on social media, trying different strategies, and still not seeing results?

Plenty of smart, passionate authors hit a wall when it comes to marketing their books. It’s not becau...

As a seasoned book marketing mentor, I’ve seen a variety of strategies employed to promote nonfiction books. While innovation and creativity are crucial, there are certain tactics that I would advi...

Once upon a time, in a faraway kingdom, there lived a hopeful writer named Astra who had just finished her first book. 

She was proud of her work and eager to share her wisdom with the world. But ala...

Last week in Part 1, we tackled one of the biggest struggles nonfiction authors face: staying consistent with marketing when you’re mentally drained or short on time. We reframed what consistency real...

Let’s get one thing straight: “consistency” is overrated, at least the way most book marketing advice talks about it.

You’re told to post every day, stay visible, and keep the algorithm happy. But le...

Introduction

If you had only one sentence to sell your book, could you do it? 

 Many authors struggle to explain their book in a way that grabs attention. A strong book hook changes that. This singl...

I remember the exact moment I finished my book. I should have felt a rush of excitement, a deep sense of accomplishment. This was the moment I had worked so hard for. The late nights, the rewrites, th...

Do you cringe whenever you think about marketing your nonfiction book? 

If you’re like most authors I’ve worked with, the very thought of self-promotion makes you want to retreat back to the safety o...