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Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Published on: 03/27/2026

Most readers don’t buy books—they buy solutions to problems they’re tired of having. Learn how nonfiction authors can position their ideas in the right rooms, attract the right readers, and turn expertise into consistent book sales.

book marketingauthor marketing
Why Some Nonfiction Books Spread and Others Disappear

Why Some Nonfiction Books Spread and Others Disappear

Published on: 03/20/2026

Discover why some nonfiction books spread while others disappear. Learn how reader motivation, identity, and progress shape successful nonfiction book marketing.

book marketingauthor marketingmindset shift
Stop Trying to Sell Your Book.

Stop Trying to Sell Your Book.

Published on: 03/13/2026

Why a Generosity Mindset Can Unlock Real Book Marketing

book marketingcontent creationmindset shift
Why Your Book's Real Revenue Often Begins Long After Publication

Why Your Book's Real Revenue Often Begins Long After Publication

Published on: 03/06/2026

A nonfiction book has two lives: the launch and the strategic phase that follows. Learn how to reposition your book as a tool that opens doors, creates income, and builds authority long after publication.

book marketing

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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