Most podcast pitches fail because they focus on the guest, not the audience. Credentials and big-name clients don’t matter if the pitch doesn’t show how the guest can help listeners. This article explains why author pitches fall flat and gives actionable steps to prepare, focus on usefulness, and turn podcast guesting into a tool that builds authority and drives results.
Trade shows aren’t just about visibility—they’re about selling. In this article, I share lessons from 25+ years in the trade show industry that online marketing can’t teach. You’ll learn how books become strategic tools for conversations, partnerships, and bulk sales, and why trade shows reveal the difference between readers and buyers. Real-world examples show how authors can leverage exhibitors, conferences, and associations to turn their books into business opportunities, not just shelfware. If you want your book to open doors, build relationships, and drive meaningful results, this article shows how.
Most nonfiction authors don’t need more visibility—they need a better foundation. Learn how to stop chasing sales and build systems, buyers, and partnerships that create lasting momentum beyond launch.
Discover how your book can do the heavy lifting before you ever step on stage. Learn why trust, audience fit, and authority matter more than charisma—and how to turn your book into a tool that gets you booked and remembered.
Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.
