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Stop Marketing Your Book Like Everyone Else

Stop Marketing Your Book Like Everyone Else

Published on: 12/26/2025

Have you noticed that standing out as a nonfiction author feels harder every year? More books hit the market, algorithms change without warning, and readers skim past anything that feels generic.

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The Myth of the Overnight Success: Why Your Book and Your Authority Need Time to Mature

The Myth of the Overnight Success: Why Your Book and Your Authority Need Time to Mature

Published on: 12/19/2025

My late coach and colleague, Bill McGrane, loved to remind people that it takes fifteen years to become an overnight success. The first time he said it, I laughed. The second time, I swallowed hard.

book marketingmindset
The Hidden Risk That Makes Your Book Impossible to Ignore (and yep… it's the part most authors avoid!)

The Hidden Risk That Makes Your Book Impossible to Ignore (and yep… it's the part most authors avoid!)

Published on: 12/11/2025

Brené Brown said, “Staying vulnerable is a risk we have to take if we want to experience connection.”

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Stop Letting Your Book Collect Dust. Turn It Into a Visibility Machine

Stop Letting Your Book Collect Dust. Turn It Into a Visibility Machine

Published on: 12/04/2025

Here is a question most authors avoid. If your book is so good, why is it sitting on your shelf like a decorative plant?

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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