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The Biggest Book Marketing Problem Might Not Be Your Marketing

The Biggest Book Marketing Problem Might Not Be Your Marketing

Published on: 07/02/2026

Most authors don't fail at book marketing because of strategy—they fail because of the stories they tell themselves. Discover how thoughts, not facts, sabotage author visibility and bulk book opportunities.

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The Blind Men, the Elephant, and the Biggest Mistake Nonfiction Authors Make

The Blind Men, the Elephant, and the Biggest Mistake Nonfiction Authors Make

Published on: 06/25/2026

Discover why no single marketing tactic works alone. Learn how nonfiction authors can build a connected book marketing ecosystem that drives visibility, credibility, and sales.

book marketingauthor marketingmindset shift
Why Doing More Marketing May Be Holding Your Book Back

Why Doing More Marketing May Be Holding Your Book Back

Published on: 06/19/2026

Nonfiction authors don't need more marketing tactics — they need fewer, sharper ones. Discover why "book marketing bloat" stalls book sales and how focused effort creates lasting momentum.

book marketingauthor marketingmindset shift
The Authors Who Go Quiet Are the Ones Who Get Forgotten

The Authors Who Go Quiet Are the Ones Who Get Forgotten

Published on: 06/11/2026

When the economy tightens, many authors go quiet — and lose hard-earned visibility. Learn why consistency in book marketing matters most when conditions are hardest.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session