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Why Doing More Marketing May Be Holding Your Book Back

Why Doing More Marketing May Be Holding Your Book Back

Published on: 06/19/2026

Nonfiction authors don't need more marketing tactics — they need fewer, sharper ones. Discover why "book marketing bloat" stalls book sales and how focused effort creates lasting momentum.

book marketingauthor marketingmindset shift
The Authors Who Go Quiet Are the Ones Who Get Forgotten

The Authors Who Go Quiet Are the Ones Who Get Forgotten

Published on: 06/11/2026

When the economy tightens, many authors go quiet — and lose hard-earned visibility. Learn why consistency in book marketing matters most when conditions are hardest.

book marketingauthor marketingmindset shift
Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Published on: 06/05/2026

Most nonfiction authors are marketing to the wrong person. Learn how strategic partnerships and built-in distribution can transform your book into a scalable tool.

book marketingauthor marketingthought leadership
The More AI Floods the Internet, the More Your Human Voice Matters

The More AI Floods the Internet, the More Your Human Voice Matters

Published on: 05/29/2026

As AI floods the internet with generic content, nonfiction authors have a growing advantage: authentic human expertise that builds real trust and lasting credibility.

book marketingauthor marketingthought leadership

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session