Stop Trying to Sell Your Book.
Published on: 03/13/2026
Why a Generosity Mindset Can Unlock Real Book Marketing
book marketingcontent creationmindset shift
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Why Your Book's Real Revenue Often Begins Long After Publication
Published on: 03/06/2026
A nonfiction book has two lives: the launch and the strategic phase that follows. Learn how to reposition your book as a tool that opens doors, creates income, and builds authority long after publication.
book marketing
Why Podcast Hosts Ignore Most Author Pitches
Published on: 02/27/2026
Most podcast pitches fail because they focus on the guest, not the audience. Credentials and big-name clients don’t matter if the pitch doesn’t show how the guest can help listeners. This article explains why author pitches fall flat and gives actionable steps to prepare, focus on usefulness, and turn podcast guesting into a tool that builds authority and drives results.
book marketingauthor marketing
What Trade Shows Teach Us About Selling Books (That Online Marketing Doesn't)
Published on: 02/20/2026
Trade shows aren’t just about visibility—they’re about selling. In this article, I share lessons from 25+ years in the trade show industry that online marketing can’t teach. You’ll learn how books become strategic tools for conversations, partnerships, and bulk sales, and why trade shows reveal the difference between readers and buyers. Real-world examples show how authors can leverage exhibitors, conferences, and associations to turn their books into business opportunities, not just shelfware. If you want your book to open doors, build relationships, and drive meaningful results, this article shows how.
book marketing
Susan Friedmann
Author Marketing Mentor
Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.
Tap into Susan’s expertise with a complimentary 20-minute brainstorming session
