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Your Next Book Marketing Breakthrough Might Be Sitting in Your Notes

Your Next Book Marketing Breakthrough Might Be Sitting in Your Notes

Published on: 11/05/2026

Learn how the 72-hour rule helps non-fiction authors turn workshop ideas into book marketing action, starting with one small, purposeful first step.

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Your Family and Friends Aren’t Your Book Marketing Plan

Your Family and Friends Aren’t Your Book Marketing Plan

Published on: 10/29/2026

Why family and friends may never read your book, and how nonfiction authors can focus their book marketing on the readers, organizations, and partners who truly need their expertise.

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Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

Published on: 10/22/2026

Five podcasting trends from Edison Research and what they mean for nonfiction authors who want to build authority, reach the right audience, and create opportunities beyond book sales.

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Your Book Didn't Take Off. Now What?

Your Book Didn't Take Off. Now What?

Published on: 10/15/2026

Publishing your nonfiction book is the beginning, not the finish line. Learn how authors build lasting authority, recognition, and opportunity over time.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session