BOOK MARKETING BRAINSTORM SESSION
Forging an Author Brand that Captivates and Connects author marketing Mar 07, 2024

Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your...

Continue Reading...
The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 2 author marketing book marketing Feb 29, 2024

Welcome back! 

In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and...

Continue Reading...
The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 1 author marketing book marketing Feb 22, 2024

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a...

Continue Reading...
Unveiling the Mystery: Author Platforms vs. Book Websites author marketing book marketing Dec 11, 2023

Are you an author struggling to decide between creating a personal author website or a website dedicated solely to your book? This is a common question I often get from authors looking for guidance...

Continue Reading...
The 6 Sources of Influence Every Author Should Master author marketing Dec 01, 2023

Becoming a successful nonfiction author means being an “influencer.” As an author, you want your book to make an impact on your target market. But many authors find it hard to make...

Continue Reading...
Building a Genuine Reader Connection author marketing Oct 06, 2023

Are you an aspiring or seasoned author looking to turbocharge your writing career?

In today’s bustling literary world, one secret ingredient can make all the difference in forging real...

Continue Reading...