5 Must-Try Strategies for Marketing Consistency

book marketing Sep 07, 2023

Have you ever wondered why some authors hit the bestseller list while others struggle to get noticed?

It often boils down to one thing: consistency in book marketing.

Picture this: you’re at a buffet, and the dishes are served randomly, some days abundant, others empty.

Would that be satisfying?

Your readers feel the same way about your book marketing. To keep them engaged and your bookselling, you need a consistent game plan.

Give the following five strategies a try…

1. Whip Up a Kickass Marketing Calendar

Picture this: Successful marketing isn’t just a random burst of activity. It’s like a well-choreographed dance. Imagine having a GPS guiding you step by step to your destination. That’s exactly what a marketing calendar does for your book. You simply set the launch date, work backward, and chart the course.

So, what goes on this calendar? Blog posts, social media updates, emails, guest podcasting appearances — basically everything you need to reach your readers. It’s just like having a map to ensure you don’t lose your way.

The key is to make it detailed, set deadlines, and stick to the plan.

That’s how consistency is born!

2. Batch Magic

Ever felt overwhelmed by the constant demand for fresh content? We’ve all been there, right? Just picture a chef prepping ingredients ahead of time for a whole week of cooking. That’s what content batching is all about!

Instead of doing it on the fly, set aside dedicated blocks of time to create multiple pieces of content in one go.

Let’s say you’re writing blog posts. Sit down and knock out a bunch in a day or two. Need video content? Record several at once. This way, you’ll have a stash to tap into, ensuring a steady flow of content even on those ultra-busy days.

And the best part, you can repurpose and revamp existing content. It’s like recycling — good for your sanity and the environment!

3. Automation: Your Time-Saving Sidekick:

Who doesn’t love a helpful sidekick? Think of automation tools as your trusty Robin to your Batman. They handle all the routine tasks, freeing up your time for the fun stuff — like engaging with your readers and creating killer content.

Social media posts, email newsletters, website analytics — everything can be automated. Picture scheduling your posts to go out when your audience is most active, even if you’re catching some Z’s! It’s like having an extra set of hands working tirelessly to keep your audience engaged.

Just remember to check in and tweak your settings to keep things fresh and relevant.

4. Realistic Goals for Real Success:

Have you ever tried sprinting a marathon? It’s not pretty. Similarly, setting unrealistic goals for your marketing efforts can lead to burnout. What you need is a map with milestones that keep you moving forward, one step at a time.

Think about your goals: more website traffic, a bigger email list, a specific number of book sales. Now, break them down into bite-sized tasks. Setting realistic goals isn’t just a way to track your progress, rather it’s your compass, guiding you to success.

5. Adapt and Thrive:

Imagine driving straight into a traffic jam without a detour option. Frustrating, right? In marketing, you’ve got to be nimble and flexible. Being adaptable helps embrace challenges, seize opportunities, and unlock true potential for personal growth and success.

Consistency doesn’t mean sticking to a failing strategy.

Regularly check how your efforts are going. Use analytics to track website traffic, email opens, social media likes — your book’s vital signs. What’s working? What’s not? Be ready to pivot and try new things.

Make it a habit to regularly check how your efforts are going. Keep an eye on website traffic, email opens, social media likes — your book’s vital signs. What’s working? What’s not? Be ready to try new things and pivot when needed.

And, don’t forget to listen to your readers. Engage with them on social media, respond to comments, and take their feedback seriously. It’s like having a focus group right at your fingertips.

In a nutshell, the secret sauce for book marketing success is consistency. Picture it as a well-orchestrated symphony, not a random jumble of notes. Your marketing calendar, content batching, automation tools, realistic goals, and adaptability are your instruments. Use them wisely, and you’ll create a melody that resonates with your readers, turning them into loyal fans.

So, are you ready to take your book marketing to the next level? Start by getting consistent and watch your book soar to new heights of success!