Introduction

If you had only one sentence to sell your book, could you do it? 

 Many authors struggle to explain their book in a way that grabs attention. A strong book hook changes that. This singl...

Do you cringe whenever you think about marketing your nonfiction book? 

If you’re like most authors I’ve worked with, the very thought of self-promotion makes you want to retreat back to the safety o...

Are you feeling frustrated that your book isn’t selling as fast as you expected? 

I get it. You’ve put your heart and soul into writing your book. You’ve launched it, told your friends, posted about ...

You wrote a book. A real, actual book. You poured your heart, soul, and time into it, between editing, formatting, and perfecting every word. And then… nothing.

Because as much as you love writing, m...

My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells.

“You-izing” is the process of shifting the focus of your message from yourself to your audi...

Let’s discuss something that doesn’t get said enough in marketing your book. I’m referring to your story, your expertise, and your book. 

Did you know you don’t have to shout louder than everyone els...

If you’re feeling stuck in your book launch, you’re not alone. It’s hard when the excitement fades, leaving you wondering if anyone cares about your work.

I’ve been there, refreshing my sales page, h...

As a nonfiction author, you’ve likely put a lot of thought into marketing your work. Writing a great book is only the beginning — connecting with readers and getting your message out is where the real...

Marketing your book isn’t always easy. You might feel overwhelmed by the sheer number of options, from social media to paid ads. But if there’s one thing I’ve learned, the core of any successful marke...

Every year, as the calendar flips to January, many nonfiction authors resolve to market their books more effectively. Promises to engage more on social media, update blogs, and reach out to potential ...