Are you trying to reach everyone with your book?

That might be the problem.

Many nonfiction authors cast a wide net, believing a broader audience means more sales, more impact, more success. But vag...

I’m on a coach bus from Boston Logan to Cape Cod. The engine hums. The road stretches ahead. I look up and catch a small sign on the seat in front of me: Fasten Seatbelt.

I grin. Not because it’s wro...

What if everything you’ve been told about book marketing is wrong?

You wrote the book. You did the hard part. You thought hitting “publish” would be the moment everything clicked.

Instead, nothing h...

Why cutting your marketing is the surest way to fall behind!

If you think saving money means cutting your marketing, think again. In a tight economy, silence isn’t golden. It’s invisible.

When the wo...

What if the readers you’ve been searching for aren’t missing at all, but already gathered in places you’ve never thought to look?

Most authors rely on the usual tactics like social media ads, book si...

Let’s get something straight: Goals won’t save your book.

I know, everyone tells you to set SMART goals, make a checklist, and track your progress. But how’s that working out? If you’re like most non...

What if your book is more than “something you wrote”? What if it’s your ticket to bigger opportunities, greater impact, and income that doesn’t rely on one sale at a time?

If you’ve already published...

Have you been posting on social media, trying different strategies, and still not seeing results?

Plenty of smart, passionate authors hit a wall when it comes to marketing their books. It’s not becau...

As a seasoned book marketing mentor, I’ve seen a variety of strategies employed to promote nonfiction books. While innovation and creativity are crucial, there are certain tactics that I would advi...

Once upon a time, in a faraway kingdom, there lived a hopeful writer named Astra who had just finished her first book. 

She was proud of her work and eager to share her wisdom with the world. But ala...