Do you cringe whenever you think about marketing your nonfiction book? 

If you’re like most authors I’ve worked with, the very thought of self-promotion makes you want to retreat...

Are you feeling frustrated that your book isn’t selling as fast as you expected? 

I get it. You’ve put your heart and soul into writing your book. You’ve launched it, told...

You wrote a book. A real, actual book. You poured your heart, soul, and time into it, between editing, formatting, and perfecting every word. And then… nothing.

Because as much as you love...

My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells.

“You-izing” is the process of shifting the focus of your message...

Let’s discuss something that doesn’t get said enough in marketing your book. I’m referring to your story, your expertise, and your book. 

Did you know you don’t have to...

If you’re feeling stuck in your book launch, you’re not alone. It’s hard when the excitement fades, leaving you wondering if anyone cares about your work.

I’ve been there,...

As a nonfiction author, you’ve likely put a lot of thought into marketing your work. Writing a great book is only the beginning—connecting with readers and getting your message out is...

Marketing your book isn’t always easy. You might feel overwhelmed by the sheer number of options, from social media to paid ads. But if there’s one thing I’ve learned, the core of...

Every year, as the calendar flips to January, many nonfiction authors resolve to market their books more effectively. Promises to engage more on social media, update blogs, and reach out to...

Congratulations! You finished your book in 2024. What a remarkable way to cap off the year. Many dream of this moment but never move past the “someday” stage. You’ve created...