The Fear Factor: Turning Book Marketing Anxiety into Author Success

mindset Apr 25, 2024

Fears come in every shape and size, from the small and manageable to the large and overwhelming.

This is especially true for you as a first-time nonfiction author. You stand at the brink of the publishing world, a realm brimming with both promise and uncertainty.

Questions and doubts swirl around in your mind, from wondering about the relevance of your topic to how your book will be received. Embarking on this journey can be as thrilling as it is nerve-wracking.

But remember, fear is not your enemy; it’s a natural companion to your passion and commitment. So, let’s navigate these common fears together, transforming each into a stepping stone toward success.

Relevance: Will my book matter?

Imagine this: You’re at a big family dinner, and everyone is listening intently to what you’re saying. Your words resonate with them, and they’re hanging on your every word.

That’s what your book should be like for your readers. It should speak to them, about them, and for them.

Keep your finger on the pulse of what’s happening in the world right now. What are the hot-button topics? What’s keeping people up at night?

Your book is the lighthouse in the storm, showing the way and proving why it’s the must-read of the year.

Visibility: How will my book get noticed?

Look, the book market is crowded, so your book needs to stand out.

You need a cover that’s so eye-catching it’ll stop people in their tracks.

You need a blurb that hooks readers faster than a catchy song.

And don’t forget the power of social media—those teasers for your book are like movie trailers that get everyone talking before the big premiere.

Criticism: What if they say it’s no good?

Criticism is like eating a lemon. It can be sour, but it can also add some flavor to your work. When you get criticized, look beyond the initial sting and see if there’s any truth to what’s being said.

Is there a nugget of truth that can help you grow?

And remember, for every person who criticizes your work, there’s someone who will love it. These are the people to focus on. They’re the ones who appreciate your work and help you reach a wider audience.

Misinterpretation: What if people get it wrong?

Imagine you’re explaining the rules of the coolest game ever to your best friend. You wouldn’t want them to get confused, right? That means you must be crystal clear and use examples that make your points pop like fireworks.

That way, people will understand what you’re saying, they’ll enjoy it, and they’ll share it with their friends.

Marketing: How do I market my book?

Think of marketing your book like telling the epic backstory of its journey.

Why did you write it?

What challenges did you face along the way?

Sharing these stories will help readers feel like they’re on an adventure with you rather than just being spectators. They’ll be rooting for you and your book before they even turn the first page.

Financial Investment: Marketing seems expensive.

The best things in life are free, and that goes for marketing too! You don’t need to spend a ton of money to get the word out about your book.

Start small — share with your local community, chat with people, get to know them, and let them know what you’re all about. Get the word out organically. It’s like nurturing a garden — with a little bit of care, your business will flourish.

Self-Promotion: I don’t want to boast.

Nobody likes a show-off, but everyone enjoys a good tale. Share your experiences with a humble heart.

Be a carrier of wisdom, a distributor of stories, not a salesman. That way, you’re not bragging; you’re educating.

Impact: Will my book make a difference?

Your words are like pebbles that you toss into a pond — they create ripples. So write with purpose, and believe in the power of your words to inspire change, educate, and entertain. Remember, every big wave starts as a little ripple, and your book has that same potential to spread far and wide.

Sales: What if it doesn’t sell?

Not every book will be a bestseller, but every book has the potential to touch someone’s heart. Focus on connecting with one reader at a time. The joy of connecting with someone who understands what you’re saying is priceless. And often, those connections lead to more readers and, eventually, more sales.

Longevity: Will my book be remembered?

Write your book like you’re carving a message into the trunk of an ancient tree — a message that will be read for years to come.

Make sure to include valuable insights and stories that will stand the test of time.

That’s how you’ll create a legacy, not just a book that’s forgotten a year after it’s published.

There you have it, the dragon of fear tamed into a kitten that purrs with potential. These solutions are your weapons.

When you step into the arena of readers, you’re not just selling them pages. You’re offering them keys to new worlds of thought.

So go ahead, make your mark. The world is ready for the magic you bring!