Most nonfiction authors do not fail because their books are weak. They fail because they walk into an invisible trap that quietly pulls them down.
It is not the algorithms. It is not the crowded mark...
You feel like a fraud. You wonder when everyone will find out you don’t really know what you’re doing. You’re not alone.
That feeling has a name: imposter syndrome. Most people think it’s a weakness....
What The Matrix gets right about your marketing mindset — and why most authors stay stuck in the illusion.
In the sci-fi classic The Matrix, Neo is forced to make a choice. Morpheus holds out two pil...
 It’s not your cover. It’s not your blurb. It’s not even your platform. The real reason your nonfiction book isn’t selling? You’re addicted to chasing new shiny objects.
Every time a fresh idea pops ...
You don’t need more strategy. You need to stop avoiding the one move that actually matters.
You’ve followed the advice.
You’re building your platform. You’re posting. You’re planning. You’re researc...
Last week in Part 1, we tackled one of the biggest struggles nonfiction authors face: staying consistent with marketing when you’re mentally drained or short on time. We reframed what consistency real...
Let’s get one thing straight: “consistency” is overrated, at least the way most book marketing advice talks about it.
You’re told to post every day, stay visible, and keep the algorithm happy. But le...
I remember the exact moment I finished my book. I should have felt a rush of excitement, a deep sense of accomplishment. This was the moment I had worked so hard for. The late nights, the rewrites, th...
You wrote a book. A real, actual book. You poured your heart, soul, and time into it, between editing, formatting, and perfecting every word. And then… nothing.
Because as much as you love writing, m...
If you’re feeling stuck in your book launch, you’re not alone. It’s hard when the excitement fades, leaving you wondering if anyone cares about your work.
I’ve been there, refreshing my sales page, h...
