You wrote a nonfiction book to make a difference. To share your expertise. To be seen as a trusted voice. But let’s face it. Promoting your book can feel like shouting into the void. You’re told to “b...
You published your book. You bled your expertise onto the page. You pictured a flood of sales, inboxes full of praise, maybe a podcast host or two knocking on your virtual door.Â
And now?Â
Crickets....
“Steal” isn’t scandalous. It’s smart.
Austin Kleon said it best: “Good artists borrow; great artists steal.” But if you’re still waiting for a one-of-a-kind idea to strike, you’re stalling your book...
Are you trying to reach everyone with your book?
That might be the problem.
Many nonfiction authors cast a wide net, believing a broader audience means more sales, more impact, more success. But vag...
I’m on a coach bus from Boston Logan to Cape Cod. The engine hums. The road stretches ahead. I look up and catch a small sign on the seat in front of me: Fasten Seatbelt.
I grin. Not because it’s wro...
What if everything you’ve been told about book marketing is wrong?
You wrote the book. You did the hard part. You thought hitting “publish” would be the moment everything clicked.
Instead, nothing h...
Why cutting your marketing is the surest way to fall behind!
If you think saving money means cutting your marketing, think again. In a tight economy, silence isn’t golden. It’s invisible.
When the wo...
What if the readers you’ve been searching for aren’t missing at all, but already gathered in places you’ve never thought to look?
Most authors rely on the usual tactics like social media ads, book si...
Let’s get something straight: Goals won’t save your book.
I know, everyone tells you to set SMART goals, make a checklist, and track your progress. But how’s that working out? If you’re like most non...
What if your book is more than “something you wrote”? What if it’s your ticket to bigger opportunities, greater impact, and income that doesn’t rely on one sale at a time?
If you’ve already published...
