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What Trade Shows Teach Us About Selling Books (That Online Marketing Doesn't)

What Trade Shows Teach Us About Selling Books (That Online Marketing Doesn't)

Published on: 02/20/2026

Trade shows aren’t just about visibility—they’re about selling. In this article, I share lessons from 25+ years in the trade show industry that online marketing can’t teach. You’ll learn how books become strategic tools for conversations, partnerships, and bulk sales, and why trade shows reveal the difference between readers and buyers. Real-world examples show how authors can leverage exhibitors, conferences, and associations to turn their books into business opportunities, not just shelfware. If you want your book to open doors, build relationships, and drive meaningful results, this article shows how.

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Stop Fighting for Book Sales. Build Something That Lasts.

Stop Fighting for Book Sales. Build Something That Lasts.

Published on: 02/13/2026

Most nonfiction authors don’t need more visibility—they need a better foundation. Learn how to stop chasing sales and build systems, buyers, and partnerships that create lasting momentum beyond launch.

book marketing
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Authority on Stage Begins on the Page

Authority on Stage Begins on the Page

Published on: 02/06/2026

Discover how your book can do the heavy lifting before you ever step on stage. Learn why trust, audience fit, and authority matter more than charisma—and how to turn your book into a tool that gets you booked and remembered.

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10 Questions Bulk Buyers Ask Before They Ever Say Yes

10 Questions Bulk Buyers Ask Before They Ever Say Yes

Published on: 01/30/2026

Most bulk book sales don’t start with a pitch—they start with clarity. Discover the 10 questions buyers ask before saying yes and learn how to position your book so organizations see it as a smart, low-risk choice.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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