My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells.
“You-izing” is the process of shifting the focus of your message from yourself to your audi...
Let’s discuss something that doesn’t get said enough in marketing your book. I’m referring to your story, your expertise, and your book.Â
Did you know you don’t have to shout louder than everyone els...
If you’re feeling stuck in your book launch, you’re not alone. It’s hard when the excitement fades, leaving you wondering if anyone cares about your work.
I’ve been there, refreshing my sales page, h...
As a nonfiction author, you’ve likely put a lot of thought into marketing your work. Writing a great book is only the beginning — connecting with readers and getting your message out is where the real...
Marketing your book isn’t always easy. You might feel overwhelmed by the sheer number of options, from social media to paid ads. But if there’s one thing I’ve learned, the core of any successful marke...
Do you realize that 2025 marks the 25th anniversary of the new millennium? This silver anniversary is a milestone year and a great opportunity to refresh your book marketing strategies.
For nonfictio...
Every year, as the calendar flips to January, many nonfiction authors resolve to market their books more effectively. Promises to engage more on social media, update blogs, and reach out to potential ...
Congratulations! You finished your book in 2024. What a remarkable way to cap off the year. Many dream of this moment but never move past the “someday” stage. You’ve created something unique — a ficti...
Whether you write fiction or nonfiction, many authors have strong ideas about writing and publishing. Often, these ideas come from unrealistic hopes and dreams. These notions are common in the publish...
Max had a problem. As a tech executive juggling deadlines, a demanding family life, and constant stress, he felt like he was on the verge of burnout. Then, one day, while wandering through a bookstore...
