BOOK MARKETING BRAINSTORM SESSION
The 800-Pound Gorilla: The Pros and Cons of Selling Your Book on Amazon book marketing Apr 01, 2024

Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance.

However attractive,...

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Revitalize Your Nonfiction Book With Some SCAMPER Magic book marketing Mar 21, 2024

Are you looking for a creative twist to revitalize your nonfiction writing and book marketing? 

Then SCAMPER is your answer!

This creative framework, which goes by the acronym Substitute, C...

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Unlock Your Book's Potential: Break Free from Marketing Mindset Shackles mindset Mar 14, 2024

From my earliest memory, my small world was a prison. In the first seven years of my life, I awoke to the sight of metal bars across my bedroom window. They weren’t there to hold me captive;...

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Forging an Author Brand that Captivates and Connects author marketing Mar 07, 2024

Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 2 author marketing book marketing Feb 29, 2024

Welcome back! 

In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 1 author marketing book marketing Feb 22, 2024

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a...

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Boost Your Book Sales with the Power of Podcasts: An Insider Discussion book marketing Feb 15, 2024

Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors....

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From Doubt to Confidence: Navigating Impostor Syndrome on Social Media mindset Feb 08, 2024

Through my years of experience as a book marketing mentor and coach, I’ve noticed how social media can often make nonfiction authors doubt themselves.

It’s easy to feel like...

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Seen and Sold: 10 Ways to Make Your Book Impossible to Ignore book marketing Feb 01, 2024

"The End"—two beautiful words every author loves typing (or writing) after pouring their heart and soul into a hundred or more pages. It’s no small feat that you managed to finish your...

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Mastering Resilience: Your Secret Weapon to Book Marketing Success mindset Jan 25, 2024

You’ve poured your heart and soul into that manuscript, slaved over countless drafts, and finally released a nonfiction book into the wild. Bravo! You’re now a literary warrior.

...

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