Have you ever picked up a book simply because it had raving reviews? There’s something about a five-star rating or a thumbs-up from a fellow reader that piques our interest. But what’s the real story ...
Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance.
However attractive, it’s essentia...
Are you looking for a creative twist to revitalize your nonfiction writing and book marketing?Â
Then SCAMPER is your answer!
This creative framework, which goes by the acronym Substitute, Combine, A...
From my earliest memory, my small world was a prison. In the first seven years of my life, I awoke to the sight of metal bars across my bedroom window. They weren’t there to hold me captive; they were...
Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your signature. What...
Welcome back!Â
In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and Marie Kondo use t...
When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a lack of focus ...
Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors. Wh...
Through my years of experience as a book marketing mentor and coach, I’ve noticed how social media can often make nonfiction authors doubt themselves.
It’s easy to feel like you’re not measuring up a...
"The End"—two beautiful words every author loves typing (or writing) after pouring their heart and soul into a hundred or more pages. It’s no small feat that you managed to finish your manuscript—many...
