What do you need to know about your customers, so they’re guaranteed to buy from you over and over again?

When it comes to buying anything, from simple needs to expensive machinery, different...

In Part 1 we examined four essential questions to first clarify your message and why it’s important.

· Who needs to learn from your expertise?

· Where do these people hang out?

Whether you’ve already published a book, have written but not yet published, or you’re in the throes of writing a book, I invite you to open your mind to some different opportunities.

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According to marketing guru, Seth Godin, “The difference between winners and losers, isn’t talent, it’s attitude.” Your attitude is like a diamond. Each and every facet...

Mindset (noun): A way of thinking; an attitude or opinion, especially a habitual one.

Before writing this article, I sent out a research survey asking authors what stood in their way of marketing...

Mindset (noun): A way of thinking; an attitude or opinion, especially a habitual one.

Before writing this article, I sent out a research survey asking authors what stood in their way of marketing...

This disaster to success story happened almost 19 years ago in January 2002. However, the lessons learned are as apt today as they were then.

It happened while attending the National...

Whether fiction or nonfiction, there are some strong beliefs many authors support when writing and publishing their work. And, when these beliefs are examined closely, you’ll find, for the...

You’re a champ. You finished your book. You’ve fulfilled a dream, an incredible feat. One that makes others green with envy because they’re still at the “author...

I was working in PR in Birmingham, England. I loved my job and even though I say it myself, I was also pretty good at it as well. I had the skills, industry insights, heaps of practical experience,...